Case study - strategic marketing keeps business 'issues' at bay and puts brand miles ahead

Ever been faced with finding solutions to several business and customer issues? Could you be one step away from resolving a multitude of problems in parallel? What if the missing link is an effective marketing strategy? This case study describes, in particular how strategy helped structure internal resources, whilst improving customer support - thus making the brand even stronger, leap-frogging the competition through creation of added value. Short on time? This is the long version - executive summary available here. Understanding of the ‘commercial marketplace’ and issues The ‘commercial marketplace’ was basically large refurbishment and new build contracts within sectors such as social h

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