Embracing Smart Technology is the UK ready for the next level?

So, the Facebook privacy scandal and General Data Protection Regulations (GDPR) ‘manic panic’ seems to have gone quiet? However, as a result people’s awareness of online privacy has increased. The growth of smart home technology adoption is set to become hindered by an obvious battle between ‘convenience’ and ‘privacy protection’. Clear Goal Marketing consultancy has a keen interest in all things marketing related. Technology changes and use of data being pivotal in how we approach our marketing in the future; it’s something we all need to evolve with. As a Christmas treat we wanted to contribute an article on the adoption of smart technology. Most of us have smartphones, however what do w

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