Why Businesses Should Blog as Part of their PR Strategy

Why should businesses blog? From a marketing perspective there are many benefits to blogging such as generating awareness, being able to express and promote a message to an audience in a way that is 'non-salesy', to be helpful in the decision-making process and to build trust and authority in sector. Blogging is therefore an effective public relations (PR) tool in an online digital marketing sense. In terms of online content, blogging will boost website visitors, attract customers or clients and boost SEO ranking for target keywords and sector subject material. All sector experts should really be blogging and sharing their knowledge. Further reading: Tips on Keyword Research and Usage for E

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