Marketing Strategy – How to Define your Vision, Purpose, Unique Selling Points & Target Audience

It is important that all businesses have their own, clear and concise, marketing strategy. One that is it not only visionary and drives your business in the right direction, but also considers how it will stand out from its competition, make profits and deliver customer value. Clear Goal Marketing explains how to go about defining things like your business’s vision, unique selling points (USPs) and target audiences, easily but effectively. Purpose & Strengths Investigating our key business purpose and strengths are a great way of finding out what our “USPs” or Unique Selling Points are.  These are the things that our business does well, or better than its competitors, and considers what gene

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