Effective Marketing Planning - the Importance of Trial & Error, & Monitoring Results

So now, by this stage, you should have a marketing plan! The next stage is to think about how you will go about making it all happen! The best way to start is by creating a schedule of activity aka an ‘implementation plan’. It is not just about ‘who will do what by when’, but also thinking about how the project will be best executed and creating a list of tasks and priorities. For example, if you plan to exhibit at an exhibition it is best to plan in advance everything you will need for the event, such as campaign activity (before, during and after the event), pop-up graphics, product samples, literature, staff, promotional items and even hotel bookings. If you are planning to launch a new c

Marketing Messaging:  Defining Customer Needs, Key Messages & Call to Actions

Successful marketing is all about effective communications and messaging. Clear Goal Marketing gives some tips here on how to define your customers’ needs and offer solutions (i.e your products and services), create core messages or “hooks” and call to actions (what 'action' should your target customer take next?). Defining Customer Needs & Offering Solutions What is the need you are satisfying? What are the benefits / USPs of your offer? What are the features of your product / service? What are the advantages over your competition? Key message What is the “HOOK”? What emotions will your target audience feel when presented with your offer? What market testing will be required? Call to actio

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