Marketing planning in a constantly evolving digital world

Staying on track with marketing plans is increasingly more difficult for businesses due to the plethora of digital marketing technologies now available, which seem to constantly change.  How is it possible to stay on top of all the new marketing techniques? Should we even take notice? Short-term it’s best not to get too distracted, but long-term we don’t want to be left behind.

Video, live video, voice, messenger bots, chatbots, artificial intelligence, emotional intelligence, funnelling, pay-per-click and storytelling to name a few.

Lots of businesses make plans but find them difficult to stick to for whatever reason.  The constant stream of new technologies and fast-moving digital landscape makes it even more difficult.