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What is Marketing Management? And Why Employ an Agency to Manage your Company's Marketing?

This is a question we come across often: "What exactly is marketing management?" It sounds in itself quite self-explanatory, but it...

6 Top Marketing Tips for a Successful 2021

2020 was an unprecedented year where most plans ended up been thrown out of the window and converting to a week-by-week 'fluid approach'....

Case study: IKFCQB

The IKFCQB a training organisation and very much "the one to watch" in the field of advanced - military, police and security instr

Case study - strategic marketing keeps business 'issues' at bay and puts brand miles ahead

Ever been faced with finding solutions to several business and customer issues? Could you be one step away from resolving a multitude of...

Case study - turning a 'problem' into a successful marketing strategy

This case study is an overview of the application of strategic marketing in the creation of a membership network...