2020 was an unprecedented year where most plans ended up been thrown out of the window and converting to a week-by-week 'fluid approach'. Although we would all like to be starting the new year afresh, the battle and uncertainty unfortunately still continues. Here we share our top 6 marketing tips for 2021 and explain why operating with 'integrity' is key.
How your treat customers, suppliers and employees all matters. Always try to be fair and reasonable as anything less can impact your reputation and make your marketing counterproductive. Aim to keep word of mouth positive by considering how you can serve all of your stakeholders better. News of bad experiences unfortunately spread rapidly so counteract these with a commitment to excellent customer service, operating with integrity, and resolving any problems quickly. Ensure you give back by supporting charitable causes and fundraising initiatives; it’s all positive PR.
Video is a quick and effective way of communicating your message and educating your audience. Online showrooms, product tutorials, customer testimonials, case studies, how to guides, tips and tricks, interviews and webinars that focus on small groups and allow interaction. Video boosts engagement by 300% on social media and it has never been easier to record with smart phones, edit and create - people love video that shows real life and oozes authenticity.
Customer Experience is Everything
Ensure every potential customer touchpoint oozes professionalism, inspires, reassures and delights. From how the phones are answered, through to the quality of product literature sent out, to what is seen on your social media channels and website, and the final product and pre/during/after service received - the message is always consistent and reflects your brand values.
Focusing on Products and Services
With uncertainty continuing into 2021, focus on being lean or conservative with your marketing plans for next 6-9 months. Stay laser-focused on your target audience and what brings a good return on investment. Above everything else, ensure you focus on delivering quality products and outstanding service.