Achieving a High Google Ranking – how important is it for businesses?

Many people think of Google as the digital-age Yellow Pages! We discuss here; how important is a high rank on Google for businesses online? Should businesses aim for page one ranking? We also share some tips on how a high ranking can be achieved.

Google now dominates 90% searches, which is pretty much a monopoly. It can be tempting to crave to be number one in Google search, but is it the place to be for your company? There are certainly many ways to improve your rank and is it possible to still cheat?

Google search engine

There are lots of SEO companies out there who mislead and trick companies into paying monthly fees in return for automatically generated reports and graphs. Baffled by the page and pages of intense information and statistics, lots are fooled by this unfortunately. These fake SEO companies do not actually detail the work that they have carried out and often get away with merely rebranding printouts. Judging a good SEO company from a bad one is difficult.

So, is Google really the best place to focus marketing?

Being the Top of Google search engine may not lead to more profit for your company or customers. It is true that the aim of your website should not be sacrificed to get to the top of Google. Keeping your website visitors happy is the priority.

However, having number one place on Google is like having the biggest page one advert of the Yellow pages (when it was the directory bible). The first organic result on page 1 gets 38% of clicks for target searches, giving them the competitive edge. 75% of clicks go to the page one of search results – read more at page one Google what it’s really worth.

Apparently being number one on Google can be enough to sustain business in some sectors without having to spend a penny or dollar more on any other marketing activities. This is a risky, albeit impossible, strategy for most businesses.

We explain about how search engines and content work in our article “6 Basics Tips for Boosting Rank Organically - SEO Content Strategy”.

How does Google Decide on Rank?

  • If website is relevant to search it scores higher

  • The general popularity of the website (authority)

  • Number of pages and amount of content

  • User experience – no broken links and low bounce rate

Secure Your Share of the Google Pie